BIO
I am a sports product designer specializing in performance apparel and outerwear, with a practice rooted in historical garment research, technical material innovation, and a refined, fashion-forward approach to design. My work lives at the intersection of craft, culture, and technology—bringing a deeply researched, multidisciplinary lens to every phase of the product creation cycle.
As Global Creative Concept Designer, Performance at The North Face, I lead the seasonal creative vision across color, print, graphics, apparel, equipment, and footwear. I partner with merchandising, marketing, and athlete teams to translate sport‑community narratives, cultural shifts, and global trend intelligence into cohesive design capsules. My work spans orchestrating cross-functional creative teams, shaping early-season direction, and delivering digital/physical concept books and immersive concept-store environments that define the brand’s seasonal creative foundation.
Previously, I designed technical performance apparel and activewear at The North Face, driving category design from insight and concepting through tech-pack development and prototype refinement. My broader background includes 3D apparel innovation at Nike, retail product design for REI Co-op, and nearly a decade of freelance work with clients such as KATAMA, Beau Brooklyn, La Prairie, Suicoke, Levi’s, Neiman Marcus, Deloitte, and others.
My prior roles have allowed me a bredth of a diverse design acumen; ecom and editorial production and art direction, creative direction through a interior design direction team at one of the leading home design brands in the world, experiencing apparel design for a top fashion brand in the workd and a design powerhouses in contrast to launching a startup brand as design director and sole designer; wearing all the hats. Pairing experience in the work world to my h unique influence that continues to inform the holistic perspective I bring to devolope newness through those various design lenses and
I hold an M.S. in Sports Product Design from the University of Oregon, with a focus on biomechanics, sustainability, and apparel design. My practice blends traditional craft with advanced digital tools—including AI-assisted design, 3D modeling, and technical illustration—to create future-forward product stories and refined, purposeful design systems.